Summary Red Bull

Marketing Analysis Report With advancements occurring dally to answer the American citizen do what they Cid In a much efficient way- Americans argon getting more done In less time, thus having more time to do what? Morel This means that the energy it takes to do more is in high demand and highly sought after. rose-cheeked motherfucker has a mission- and that is to give wings to people and ideas. Red pig has a marketing mix that is pretty restent with that of other energy drink companies in the industry.The price is very affordable- and often the product Is on sale with a quantity discount at any gas station or grocery store. It is available In bulk as well, where the customer would percolate a cost break as well. The place Red mark is available makes It easy to attain- which Is a huge reason why It interchange over $5. 2 billion cans last course (Red Bull ex officio Website, 2013) . It is readily available on almost any daily counterchange for the on-the-go American. Red Bull began its Journey/ note in Austria but is at one time located in 165 countries making distribution an ease.The Red Bull product is mostly Ready-to-Drink energy drinks, but their gross sales also consist of branded clothing and promotional Items. Red Bull has a foresightful enough helf life that It Isnt something that typically goes bad and It usually sells before the end date is eventide an issue. Promotion is something Red Bull is really striking at. The brand Is available for those in extreme sports, in the right places at the local stores. The brand knows that its target market is the 18-30 year old someone and knows how to reach them.When considering an environmental scan for Red Bull, the Information that Is available Is profitable to the organization. Red Bull recognizes which external companies are its competition and has devised plans to mitigate the hazard of being nferior to those brands. Internally, Red Bull is financed from the operating cash flow and has a wellnessy financial position. Red Bull is multi-national so it operates in a way that works with the many different governmental systems.The rising sales in nations such as South Africa helped the Red Bull brand to grow by 15. 9% in 2012. (Official Red Bull Website 2013). When conducting a Marketing Segmentation Analysis- some factors to Include would be age, gender, In arrest and geographic area. With Red Bull, it is advantageous to note that their target market is 18-30 typically male individuals. inside that target market however, there are different methods that must be used to market to those consumers.The 18-22 year old who consumes Red Bull whitethorn have to be reached in a college setting, during extreme sports, or on day-time television as they are not the typical working the 9-5 schedule. 22-30 year olds may have to be reached In professional settings, bar-scenes or on certain televlslon channels. Recognizing the difference in the ages is crucial for the brand. Geogr aphically, Red Bull is several(a) and has sales across the world- but has larger sales in countries that ave a generally younger aged growing population. Red Bull does come with ethical Issues.There are numerous studies that show that Energy DrlnKs come witn nuge nealtn rlsKs I ne product nasnt Deen around Tor long enough to really be studied over a long period of time- but there have been studies conducted that link Red Bull to heart issues, stroke, growth stunt, and even cancer. Red Bull hasnt been known for any labor issues or total issues as a company other than not disclosing the many wellness issues or resolving them in a proactive manner. Red Bull is typically mixed with intoxicant in nightclubs and establishments hat serve alcoholic beverage.Various health officials have posted warnings to avoid mixing Red Bull with alcohol because of a death that occurred in Hong Kong where a British patron consumed it with alcohol and later died. Linda Rychter, a spokeswoman for Red Bul l in Australia, said that the written report would be assessed by the companys head office in Austria. She also said, and I quote, The study does not show effects which would go beyond that of insobriety a cup of coffee.